Type Revolt — NotCaslon OT 1 & 2
Not Caslon OpenType display font sampler
This is an Unfolder, a mailer that unfolds into a poster, designed to advertise the NotCaslon OpenType display font. The NotCaslon OT One and Two typefaces are highlighted and complimented with the use of Adobe Caslon Pro typefaces in Regular, Semibold and Bold. All photography is sourced from Flickr Creative Commons, circa 2010 to 2013. Graphics produced with Photoshop. Layout and typesetting with InDesign. The NotCaslon Unfolder process included sketching, trying different folding patterns and paper tearing and mockup iterations.
Sketched folding mockup, design iterations and magnet business card mockup
The granddaddy of all Zombie Modernists,
Paul Rand survives by eating the Living FLESH of post-modernism.
ReOPEN the question … Who has a say?
NotCaslon Two
&
NotCaslon One
Emigre Inc.
info@emigre.com
Designed by Mark Andersen
Refuse to Conform — $65
Caslon, William Caslon’s 1816 English egyptian typeface, that faded into obscurity almost as soon as it was invented, was revived by Adobe Type Foundry in the 1990s. In turn, the Emigre Type Foundry released the anti-historicist typeface, NotCaslon OT. NotCaslon was first used on punk band posters by 688 Club, a grimy dangerous hole of a place where the Atlanta, Georgia punk music scene moldered and flourished. NotCaslon’s irregular details, peculiar swashes and inconsistent italic letter forms are all pieces of broken Caslon Swash Italic press type, rearranged and spontaneously formed. NotCaslon OT is an ironic Frankenstein’s monster of a typeface made up of whirling, drunken, punk letters pit moshing across the page. The black sheep of the Caslon Family, NotCaslon OT was exhibited in the retrospective Graphic Design show, “Mixed Messages: Graphic Design in Contemporary Culture” at The Smithsonian Cooper-Hewitt Contemporary Museum in 1997 and has been featured on CD covers from Madonna to Lou Reed.
Research:
smithsonianmag.com/arts-culture/Postmodernisms-New-Typography. Jess Righthand. Smithsonian.com, Dec. 20, 2010.
The NotCaslon Unfolder process included moodboards: the Postmodernism and the Modernism moodboards put together from content from the web showing postmodern and modern typography techniques and examples.
The Postmodernism mood board put together from content from the web showing postmodern typography techniques and examples.
The Modernism mood board put together from content from the web showing modern typography techniques and examples.